Partijen moeten transparant zijn over gebruik van big data bij verkiezingen

Gegevens mogen alleen ingezet worden als ze niet herleidbaar zijn tot een persoon

Er is wereldwijd verontwaardigd gereageerd op de praktijken van Cambridge Analytica. Via publicaties in Vice en The Guardian werd duidelijk hoe big data en zeer persoonlijke profielen van kiezers bij politieke campagnes worden ingezet op een manier die tot dusver onbekend was bij het grote publiek. Donald Turmp heeft de Amerikaanse verkiezingen beïnvloed door bepaalde groepen en personen zeer gericht te bombarderen met ‘nieuws’dat hen zou moeten bewegen om op Trump te gaan stemmen, of juist om helemaal niet te gaan stemmen wanneer hun politieke voorkeur bij de Democraten ligt.

Trump kreeg hierbij hulp van het Britse bedrijf Cambridge Analytica, waar Steve Bannon in het bestuur zit. Dit big-databedrijf zou profielen hebben van alle 220 miljoen Amerikanen. ‘Vandaag de dag hebben we in de Verenigde Staten zo ongeveer vier-of vijfduizend gegevens van ieder individu. Dus we brengen de persoonlijkheid in beeld van elke volwassene in de Verenigde Staten, zo’n 230 miljoen mensen’, zei de ceo Alexander Nix vorig jaar.

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Author: Otto Volgenant
Otto Volgenant (1969) is a leading lawyer in the field of media law, privacy, internet, advertising and entertainment law. He is a renowned human rights litigator, focusing on online privacy issues. Otto represents clients in the media and privacy sector, often in high-profile cases regarding online human rights issues. Otto's clients include many leading NGO's, publishers, broadcasters, journalists, advertising agencies and TV production companies. “On issues of journalistic principle, Otto Volgenant is the main contact, advising on matters such as data and source protection, and freedom of speech.” Legal 500. Otto is at the forefront of the legal battle against online privacy infringements, such as online shaming and online sexual violence. He has successfully initiated legal proceedings against different kinds of online platforms, including BigTech. He works with a coalition of NGO's and regulators to find solutions to the immense privacy issues the online environment raises. As lead counsel, he won the landmark case Sanoma v. The Netherlands about protection of journalistic sources, at the Grand Chamber of the European Court of Human Rights in Strasbourg. Another landmark case was the invalidation of the Dutch Dataretention Act. Summary proceedings were initiated on behalf of a broad coalition of plaintiffs: privacy defenders, the federation of journalists, lawyers, telco’s and ISP’s. The Court of The Hague invalidated the Dutch Dataretention Act with immediate effect. In addition to his daily work as a lawyer, he is a (board) member of the Dutch Association for Media and Communications Law, the Commission for Journalistic Source Protection and the Commission researching Criminal Defamation. Otto participates in the Dutch CASE working group on anti-SLAPP measures. He teaches regularly on privacy and human rights, and he co-authors the yearly Dutch Press Freedom Monitor. Otto is also active for Lawyers for Lawyers (L4L), a Dutch NGO committed to enable lawyers in any country of the world to practice law in freedom and independence. Otto was admitted to the Amsterdam bar in 1993. He studied at the Free University of Amsterdam and graduated cum laude in 1997 with a postgraduate degree in Computer Law. As o 1993, Otto worked at the Amsterdam firm Kennedy Van der Laan for 20 years, where he was appointed partner in 2001. Otto joined Boekx as a partner in 2014.

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