Hidde KoenraadLawyer - Partner
- Intellectual Property
- Plant breeders’ rights
- University Utrecht
Hidde Koenraad is recognized as being among the world’s leading IP lawyers. He is ranked in all the major directories, including the Chambers Global and Europe Guides (2018 and 2019) with clients describing him as “a good business partner who is excellent – determined and concise“. Hidde is also mentioned in World Trademark Review 1000 (2019, silver tier), which recommend him as:
“a down-to-earth and diligent litigator with a commercial approach”. Koenraad acts for BMW as lead counsel on soft IP matters in the Netherlands. He also acts in Benelux infringement and opposition matters for Augusta National Inc regarding its famous MASTERS brand”. Hidde is also recommended by Legal 500 (2017 and 2018) with clients describing him as being “profoundly knowledgeable”.
In the most recent Legal 500 EMEA (2019, Tier 3 of 5), our firm is recommended as follows: ‘Boekx Advocaten stands out for its niche IP and media practice offering which includes expertise in image rights and data protection in addition to trade mark and copyright protection. Diederik Stols heads the team and Hidde Koenraad provides trade mark and design right expertise. The group successfully represented footballer Edgar Davids in an image rights infringement case against the global computer game developer Riot Games. It also routinely acts for BMW on all its IP issues including three successful cases of design right infringements concerning car parts.’
Furthermore, Hidde is one of the few lawyers in Europe specialized in plant breeders’ rights. He was recently recognized by Chambers Global (2019) for his experience in this field: “Hidde Koenraad […] is also recognised as a key player in plant variety law. Sources say he offers “good, distinct advice and is excellent at following instructions.”
Hidde graduated from Utrecht University and practices IP law since the beginning of his career in 2001. Prior to joining Boekx, Hidde practiced at the international firms DLA Piper and Simmons & Simmons. At the latter firm, he was responsible as a partner for the Soft-IP litigation and trademark registration practice in the Netherlands.
Hidde is a member of the International Trademark Association (INTA), AIPPI (co-author of many AIPPI papers), the Benelux Trademark and Designs Association (BMM), Dutch Copyright Association, the Agricultural Law Association and the Association of Intellectual Property Litigation Lawyers (VIEPA). He is co-author of the chapter Benelux design law included in the database Intellectual Property Comments (IE-C.nl) and contributes to the MARQUES Class 99 design law blog. Furthermore, Hidde sits on the editorial board of the Dutch intellectual property website IE-Forum.nl. Finally, he is a regular columnist in the international flower trade magazine FloraCulture International.