Hidde Koenraadadvocaat | partner

Hidde website
Specialism
  • Intellectual Property
  • Plant breeders’ rights
  • Trademark law
  • Design law
  • Copyright
  • Domain name disputes
Education
  • LL.M, Utrecht University

Hidde Koenraad (1975) joined Boekx as a partner in 2017. He specializes in intellectual property law, particularly in the areas of trademark law, design law, copyright, plant variety rights and domain name disputes. Hidde acts for both large international and smaller local companies in various sectors, including FMCG, automotive, fashion, life sciences, fintech and plant breeding (ornamentals, fruits and vegetables).

Hidde is internationally recognized as a renowned IP lawyer, including by Chambers and Partners, Legal 500, World Trademark Review 1000 and Managing Intellectual Property (IP Star).

Furthermore, in October 2020, Hidde was appointed Member of the Board of Appeal of the Community Plant Variety Office (CPVO) in Angers, France.

Before joining Boekx, Hidde worked for the international firms DLA Piper and Simmons & Simmons, among others. At the latter firm, he headed the Soft-IP litigation and registration practice.

Hidde is a member of various law associations, INTA, AIPPI, BMM, the Dutch Copyright Association, the Agricultural Law Association and the Association of Intellectual Property Litigation Lawyers (VIEPA). He regularly writes case comments and articles in various professional journals, including in Berichten Industriële Eigendom (BIE). He is also a regular columnist in the floriculture trade journal FloraCulture International Magazine and sits on the editorial board of the Dutch intellectual property website IE-Forum.nl.

contact details

+31 20 24 40 400
Leidsegracht 9 1017 NA Amsterdam

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With a practice that covers trade mark and copyright litigation in addition to advisory work, Boekx Advocaten is sought out by the retail (including e-commerce) and design sectors, and is also noted for its specialisation in plant variety law. The practice is led by ‘brilliant lawyer’ Diederik Stols, who advises sports apparel, consumer goods and entertainment clients on the spectrum of soft IP matters. Hidde Koenraad, described by one client as an ‘excellent attorney,’ handles both IP disputes and advises on the management of portfolios for automotive, life sciences and plant breeding sector clients.

Legal500 – 2024

Boekx is a go-to destination for a comprehensive suite of services that seamlessly blend registration, prosecution and litigation. Since 2017 its trademarks division has been a driving force, securing the trust of esteemed clients, and its global network of top-tier IP boutiques enhances the firm’s reach, making it a sound choice for international brand owners. Driving success is Hidde Koenraad. With expertise in trademark law, design law, copyright and domain name disputes, he can cover the full gamut of IP advice for a diverse clientele spanning the fast-moving consumer goods, automotive, fashion and life science industries. Lately, he has been instrumental in various matters for BMW and acts as their lead soft IP counsel in the Netherlands. Also on board is dedicated expert Diederik Stols. With specialised knowledge in the entertainment and cultural sectors, he is a leading authority on anti-counterfeiting efforts, notably for renowned brands such as OFF-WHITE.

World Trademark Review 1000 – 2024

Hidde Koenraad of Boekx Advocaten assists clients with a broad range of soft IP matters, advising on domain name arbitrations, trade mark enforcement and infringement proceedings and border seizures. He also acts on non-contentious matters, including trade mark portfolio management and planmanagint variety rights. An interviewee reports: “We trust his judgement and abilities.”

Chambers & Partners – 2022

Since opening its doors in 2005, Boekx has become a popular one-stop shop for a slew of big-name clients that require vital support on complex media and IP briefs through a single point of contact. “A solid trademark litigator who is well versed in the law and a pleasure to work with”, Diederik Stols leads the compact team and ensures the swift, cost-effective delivery of holistic guidance across the contentious/non-contentious divide. He recently teamed up with Hidde Koenraad to represent Off-White in infringement actions across the European Union, and to manage BMW’s portfolio and assist the auto giant on enforcement matters. Koenraad has an aerial view of IP, having recently been appointed to the Community Plant Variety Office’s Board of Appeal”.

World Trademark Review 1000 – 2022

Hidde and his team have always provided superior service with responsive communications and excellent advice for our clients. Working with the Boekx team on a number of matters has provided invaluable insight into how they handle representations in the EU.

Legal 500 – 2021
2021,

Hidde Koenraad is very well regarded in the soft IP field, and also in plant variety law. He’s very responsive and fun to work with. Diederik Stols always thinks on a higher, more strategic level, and knows that clients sometimes need practical solutions rather than endless legal proceedings

Legal 500 – 2020
2020,

Hidde Koenraad: “A steady-handed trademark litigator with a profound understanding of national and European case law”, Hidde Koenraad recently swapped Simmons & Simmons for Boekx. The to-the-point adviser “always goes the extra mile and is available to clients at any time”.

World Trademark Review – 2019 and 2020
WTR1000, 2019 and 2018 ,

Hidde is “a down-to-earth and diligent litigator with a commercial approach”. Koenraad acts for BMW as lead counsel on soft IP matters in the Netherlands. He also acts in Benelux infringement and opposition matters for Augusta National Inc regarding its famous MASTERS brand”.

World Trademark Review – 2019
WTR1000, 2019 and 2018,

Hidde Koenraad of Boekx Advocaten acts for clients on trademark opposition and litigation and is also recognised as a key player in plant variety law. Sources say he offers “good, distinct advice and is excellent at following instructions.” Koenraad acted for BMW on Benelux trademark opposition matters as well as IP litigation proceedings.

Chambers & Partners – 2019
2019,

“Hidde Koenraad of Boekx Advocaten focuses on trademarks, copyright, designs and domain name disputes. He acts for clients across numerous sectors, including fashion, agriculture, automobile and life sciences. Clients regard him as a good business partner who is “excellent – determined and concise.”

Chambers & Partners – 2018
2018,

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